About Us

Welcome to TASSEL, where we celebrate the power of love, the beauty of transformation, and the magic of chasing one's dreams. We are a unique venture founded by two individuals who bring together the worlds of fashion and entrepreneurship, all bound by the unbreakable bonds of love. Meet the dynamic duo behind this exciting journey JayNi aka Jay Vira and Nidhi Vira. Together, they have created a space where passion, artistry, and innovation converge to redefine the boundaries of what's possible.

Our Story

What truly sets TASSEL apart is the undeniable synergy between Jay and Nidhi. JayNi, as they like to call themselves, have always been a testament to the idea that true love knows no boundaries. As a married couple, they understand the value of collaboration, trust, and shared vision. This synergy is what gives life to the creative and innovative spirit of TASSEL. Their journey is an extraordinary tale of two individuals who dared to pursue their passions and dreams, evolving from their technical backgrounds into their own unique, creative realm. While their career paths may have initially seemed distinct, their shared vision and unwavering support for each other ignited a spark that led to the creation of TASSEL. They bring the best of their worlds together to create a platform that resonates with our customers.

Jay Vira - The Engineer Turned Fashion Designer

Born with a deep appreciation for aesthetics and a keen eye for design, Jay started his professional journey in engineering. However, a burning passion for fashion and his father’s legacy in fashion and design always lingered in the background. After years of dedication to engineering, he finally decided to follow his heart. Jay embarked on an inspiring transformation, honing his skills in fashion design, and today, he is the creative force that shapes the unique fashion collections featured on our website. His engineering precision and attention to detail bring a unique perspective to the world of fashion.

Nidhi Vira - The Architect Turned Entrepreneur

Nidhi is an entrepreneur who has always had an intrinsic connection to Art. With a deep understanding of the business and passion, she is the driving force behind the business operations of TASSEL. Nidhi brings a wealth of knowledge and expertise to our venture, ensuring that it thrives in the highly dynamic world of fashion. Her experience allows us to seamlessly blend creativity with commerce, making TASSEL a hub of fashion innovation.

Thank you for joining us on this exciting adventure, and we look forward to sharing our passion and creations with you. Welcome to TASSEL!